In another sign he’s taking steps toward a presidential run, Michael Avenatti on Thursday is releasing his first political ad, in which he calls for Americans to harness their anger and head to the polls on Tuesday.
The ad, first obtained by POLITICO, will be released digitally on Twitter and Facebook, with a shortened version appearing on Instagram. Avenatti, best known for representing porn actress Stormy Daniels, would not say how much he’s spending on the spot except that “it’s sizable.”
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The ad opens with individuals of different races and ethnicities, repeating: “We the people,” until one finishes with: “Are mad as hell and we’re not going to take it anymore.”
“Enough with the lies,” one person says into the camera. “Enough with the bigotry,” says another. “If you put big money first and us second, your time is done,” says another.
The ad is a culmination of Avenatti’s “fight back” theme, one which he says is the only way Democrats can defeat Trump in 2020.
The spot closes with Avenatti looking into the camera.
“Our constitution says ‘We the people, not ‘Me the president,’” he says. “Stand up. Join the fight club. Use your vote as your voice on Nov. 6.”
Underneath Avenatti’s image, his name appears beside the description “Founder, The Fight PAC.”
While Donald Trump’s name isn’t mentioned in the ad, it’s clear that the president and his administration is the target.
Avenatti denied the ad was a curtain raiser to his own political ambitions.
“We concluded that shooting this and releasing this would result in increased turnout, which is critically important,” Avenatti told POLITICO. “The message is, ‘We’ve had enough, we have to take back this country. We have to do that fighting back and turning out to vote.’”
Avenatti said the video was produced at a discounted rate after Dana Offenbach, of the New York-based CinemaStreet Pictures, reached out to him about wanting to help his cause.
The ad is the latest step Avenatti has taken toward a 2020 run.
POLITICO reported this week that he has worked for months to quietly assemble a 2020 team, which includes Adam Parkhomenko, a Hillary Clinton adviser who founded the Ready for Hillary super PAC. Avenatti will have held or taken part in political events in at least 20 states, making multiple visits to the early states of Iowa, New Hampshire, South Carolina and Nevada. Earlier this month, Avenatti launched The Fight PAC, allowing him to take in donations to pay for his operation to date and contribute to candidates he’s supporting in the midterms.